Hello, We Are Morning Crate
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Morning Crate began as a passion project in 2016 with a mission to bring high quality and nutritious products direct from our farm to your table.
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Today, our work is inspired by our commitment to offer fresh dairy and healthy foods that are sourced and produced locally.
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For us, Quality means working together at every step to ensure we bring you exceptional products to support your wellness journey.
Founder Story
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Welcome to Morning Crate, where every journey starts with a passion and a vision. Our founder's profound love for food and a burning desire to make a difference in the FMCG industry paved the way for our venture.
Driven by a commitment to uncompromising food quality and taste, our founder's personal quest for the best from the farms became the foundation of Bovino, our flagship milk brand in 2016. Fueled by the belief that what's best for his family is best for many others, Bovino emerged as a beacon of affordable, unadulterated milk for urban areas.
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The overwhelming response and unwavering trust from our milk-only customers inspired us to expand our offerings. In 2022, Morning Crate was born – evolving from a milk-only brand to a Farm-to-Home FMCG brand, curating a range of premium products from our trusted farms.
At Morning Crate, we hold dear the expectations of our loyal customers, ensuring each product bears the distinct taste they've come to love. Our founder's relentless pursuit of excellence and dedication to providing the best produce at the most reasonable cost drives us forward.
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“Morning Crate began with a simple thought—if I wouldn’t serve it to my own family, I wouldn’t send it to yours. What started with our own pure dairy brand has grown into something much larger, but the intention has always remained the same: honest food, thoughtfully delivered.”
- Mayank Gupta, Founder
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“As a mom, I’m always thinking about what’s best for my family—and that’s the same mindset I bring to Morning Crate. I’m deeply involved in how our brand looks, feels, and speaks, because I truly believe design and details matter. Whether it’s our packaging, communication, or the overall experience—we try to make it feel warm, thoughtful, and real. Building Morning Crate with Mayank and our close-knit team has been a journey filled with heart, purpose, and the joy of creating something meaningful together.”
– Malvika Gupta, Co-Founder
